if you fell for it, fret not as you were not alone. check out the initial bait & hook, some stats from twitter & facebook and some comments posted around the interweb:
if you want to show your support or just have a pressing need to contact me, use firstname.lastname@example.org
meanwhile, here are some clues on how one might've noticed that the site was a spoof meant to poke fun at the BAA (ie, a "parody"), thus protected by US copyright law's fair use doctrine:
- the date of publication, April 1, 2010, happens to be a common day for pranks of this nature
- over 90% of the links pointed to a different website (baa.org versus mybaa.org)
- the "Happy April Fools' Day" watermark over the BAA logo
- the news item on the homepage stating: "HUNDREDS OF RUNNERS GET APRIL FOOLED BY SPOOF BAA WEBSITE"
finally, a walk down memory lane w/ some screen shots, since it's no longer April Fools' Day and i've taken the pages down: